HISTORY

The Raw partnered with Zuellig Pharma, enabling 300 private clinics to access and offer its products, increasing the brand’s reach within professional healthcare channels.

The Raw partnered with University of Cyberjaya through a landmark MOU to bridge classroom learning and industry practice in pharmacy. This collaboration highlights the brand’s commitment to education, professional development, and advancing science-backed skincare within academic and healthcare sectors.

The brand expanded into pharmaceutical institutes, further establishing its position as a science-backed skincare solution trusted by healthcare professionals.

Building on the previous year’s success, The Raw further expanded its presence in Guardian outlets, growing from 300 to 675 locations nationwide. This strategic expansion reinforced the brand’s commitment to making effective, minimalist skincare accessible to a wider audience across Malaysia.

In addition to retail growth, The Raw expanded into KPJ Hospitals, where its products are now available through pharmacists and can be prescribed by doctors as part of skincare treatment. This milestone highlights the brand’s commitment to science-backed formulations and strengthens its position as a trusted skincare solution in the professional healthcare sector.

In 2024, The Raw strengthened its organizational foundation through formal corporate structuring. This move reinforced the company’s operational framework, supporting its continued expansion into retail, healthcare partnerships, and other strategic initiatives, while positioning the brand for sustainable long-term growth.

In addition to its retail and healthcare expansion, The Raw gained wider brand visibility by sponsoring the TikTok Awards 2024. This partnership underscored the brand’s commitment to engaging with modern audiences while reinforcing its presence in the digital and lifestyle space.

In 2023, The Raw took a major step in its growth by entering 300 Guardian outlets nationwide. This expansion into offline retail strengthened the brand’s accessibility and visibility, allowing more consumers to experience its minimalist and effective skincare solutions firsthand.

The company officially rebranded as The Raw Sdn. Bhd., reflecting its commitment to transparency, quality, and minimalistic skincare. In the same year, The Raw began expanding its presence beyond online platforms, venturing into offline retail channels to reach a broader audience. This marked a pivotal chapter in aligning the corporate identity with the brand’s vision to redefine clean beauty in Malaysia and beyond.

During this year, the company focused on shaping its future brand identity and developing its first skincare formulations. Strategic planning, research, and testing were conducted to ensure that the upcoming launch of The Raw would embody quality, simplicity, and efficacy.

During this year, the company began shaping its brand identity and product philosophy — focusing on minimalist formulations rooted in transparency and effectiveness. Strategic groundwork was laid for what would soon become The Raw, a skincare brand committed to redefining simplicity in beauty.

Successfully launched multiple products that set new standards in the industry.