A pharmacist's journey
Founded in a clinic conversation. Built one formulation at a time.
- 2025
Innovation & Growth
This year marks our commitment to cutting-edge formulation and sustainable growth. We're expanding our team and exploring new markets while keeping our core values of transparency and clinical efficacy.
- 2024
Digital Transformation
We modernised our operations, launched our digital storefront, and deepened our customer experience through transparent, story-driven content.
- 2023
Regional Expansion
Our journey across Southeast Asia began as we partnered with regional retailers and built a presence beyond Malaysia for the first time.
- 2022
Product Innovation
A breakthrough year for product development. We expanded our flagship line and won industry recognition for our pharmacist-led formulation approach.
- 2021
Team Building
Despite global challenges, we focused on building a strong, diverse team. Remote-first policies and dedicated mentorship strengthened our culture.
- 2020
Adaptation & Resilience
The year that tested us. We adapted to changing conditions and emerged with a sharper sense of who we serve and how we serve them.
- 2019
The Beginning
Our founding year. With a small team and big dreams, Adibah set out from a clinic counter to create skincare she could trust herself.