The Story Behind The Raw

In 2019, Miss Adibah founded The Raw with a clear vision: to create high-quality skincare solutions rooted in pharmaceutical science while redefining perceptions of locally made products. Guided by her belief that Malaysian brands can stand on par with global names, she set out to build a company that champions transparency, innovation, and trust.

Her journey began during her undergraduate studies, where she discovered the potential of Niacinamide 5% through her Final Year Project. This scientific breakthrough became the inspiration for The Raw’s first product and a stepping stone toward her greater mission. Transitioning from a pharmaceutical background into business, Miss Adibah invested in her education further by attending numerous business courses and training programs, equipping herself with the knowledge to scale her vision into a thriving enterprise.

From the beginning, Miss Adibah has been determined to challenge the stigma surrounding local skincare products, advocating for their safety, efficacy, and value. Her hands-on involvement in every stage of The Raw’s growth reflects her belief that success is built on a foundation of integrity, continuous learning, and innovation.

Today, The Raw is steadily establishing itself as a trusted skincare brand, driven by scientific research and a commitment to empowering individuals to feel confident in their own skin. Under Miss Adibah’s leadership, the brand continues to evolve, with a vision to become a globally recognized name that proudly represents Malaysian excellence in the beauty industry.