Meet Our Founder

The Raw began with Adibah Mazlan — a trained pharmacist who noticed a disconnect between skincare marketing and what people truly needed. Motivated by years of observing customer struggles and product confusion, she set out to build a brand that made skincare simpler, cleaner, and more transparent.

Drawing from her pharmaceutical background, Adibah understood the science behind effective skincare ingredients. She witnessed firsthand how complex marketing jargon and unrealistic promises left customers confused and disappointed, leading her to create a brand built on honesty and efficacy.

Today, The Raw represents her vision of accessible, science-backed skincare that empowers people to make informed decisions about their skin health. Every product reflects her commitment to transparency, quality, and the belief that effective skincare doesn't need to be complicated.