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The Raw team together at the Shah Alam headquarters
About The Raw

About The Raw

Pharmacist-founded skincare, rooted in science. Discover the brand crafted by Adibah Mazlan — built on transparency, integrity, and responsibility.

Our story

Our Story

From a small clinic conversation to a brand built on transparency — discover how The Raw came to be.

The Raw was founded by Adibah Mazlan, a trained pharmacist who saw firsthand how confusing skincare had become for everyday consumers. She set out to create formulas grounded in science yet simple enough that anyone could trust them.

What began as a small lab project has grown into a brand committed to clinically effective, ethically made, and beautifully transparent skincare for real people with real skin concerns.

Our workplace

Our Workplace

A culture of curiosity, openness, and quiet excellence.

Our workplace is built on three things: respect for craft, room for new ideas, and the patience to do things the right way. Whether in the lab, on the shop floor, or behind a screen, every member of the team is empowered to contribute to the products that carry our name.

Where we stand
2018
Founded
4
Community partners
12+
Pharmacist hours per formula
3
Independent audits

Milestones

The road so far

A journey through the years that shaped who we are today

  1. 2025

    Innovation & Growth

    This year marks our commitment to cutting-edge formulation and sustainable growth. We're expanding our team and exploring new markets while keeping our core values of transparency and clinical efficacy.

  2. 2024

    Digital Transformation

    We modernised our operations, launched our digital storefront, and deepened our customer experience through transparent, story-driven content.

  3. 2023

    Regional Expansion

    Our journey across Southeast Asia began as we partnered with regional retailers and built a presence beyond Malaysia for the first time.

  4. 2022

    Product Innovation

    A breakthrough year for product development. We expanded our flagship line and won industry recognition for our pharmacist-led formulation approach.

Adibah Mazlan, founder and CEO of The Raw
Founder

Meet Our Founder, Adibah Mazlan

Chief Executive Officer

A trained pharmacist with a vision to revolutionize skincare through transparency and science-backed solutions. Discover how Adibah founded The Raw to bridge the gap between effective skincare and honest marketing.

Recognition

Awards

We are proud of the recognition our work has received from clinical, retail, and industry bodies alike.

Best New Skincare Brand 2023

Beauty Insider Awards

Editor's Choice — Cleansers

Mode Beauty Awards

Sustainability in Beauty

Green Beauty Awards