
About The Raw
Pharmacist-founded skincare, rooted in science. Discover the brand crafted by Adibah Mazlan — built on transparency, integrity, and responsibility.

Our Story
From a small clinic conversation to a brand built on transparency — discover how The Raw came to be.
The Raw was founded by Adibah Mazlan, a trained pharmacist who saw firsthand how confusing skincare had become for everyday consumers. She set out to create formulas grounded in science yet simple enough that anyone could trust them.
What began as a small lab project has grown into a brand committed to clinically effective, ethically made, and beautifully transparent skincare for real people with real skin concerns.



Our Workplace
A culture of curiosity, openness, and quiet excellence.
Our workplace is built on three things: respect for craft, room for new ideas, and the patience to do things the right way. Whether in the lab, on the shop floor, or behind a screen, every member of the team is empowered to contribute to the products that carry our name.
- 2018
- Founded
- 4
- Community partners
- 12+
- Pharmacist hours per formula
- 3
- Independent audits
Milestones
The road so far
A journey through the years that shaped who we are today
- 2025
Innovation & Growth
This year marks our commitment to cutting-edge formulation and sustainable growth. We're expanding our team and exploring new markets while keeping our core values of transparency and clinical efficacy.
- 2024
Digital Transformation
We modernised our operations, launched our digital storefront, and deepened our customer experience through transparent, story-driven content.
- 2023
Regional Expansion
Our journey across Southeast Asia began as we partnered with regional retailers and built a presence beyond Malaysia for the first time.
- 2022
Product Innovation
A breakthrough year for product development. We expanded our flagship line and won industry recognition for our pharmacist-led formulation approach.

Meet Our Founder, Adibah Mazlan
Chief Executive Officer
A trained pharmacist with a vision to revolutionize skincare through transparency and science-backed solutions. Discover how Adibah founded The Raw to bridge the gap between effective skincare and honest marketing.
Awards
We are proud of the recognition our work has received from clinical, retail, and industry bodies alike.
Best New Skincare Brand 2023
Beauty Insider Awards
Editor's Choice — Cleansers
Mode Beauty Awards
Sustainability in Beauty
Green Beauty Awards